ISD Globals LED Screen on Dubai Sharjah Road evokes big response from advertisers

by

Robin Fredriques

Brand marketers are constantly on the lookout for high visibility locations for communicating their messages to the maximum possible audience set. For all those who are not familiar with the Al Ittihad Road (commonly called the Dubai Sharjah Road), it is one of the busiest roads in the entire UAE (probably in the entire GCC region) with a vehicular traffic density of more than 160000 every day translating to almost 400000 in the number of people having the opportunity to see/read the brand message. That makes it 12 million viewers a month getting to see the advertising message, which is colossal by any standards. And what is hugely compelling is that the cost per contact is very negligible providing great ROI to brand marketers.

Outdoor/OOH media in the UAE is one of the most significant media platforms being used by brand marketers. If you look at the UAE topography and media consumption patterns, there is a significant amount of dwell time that people spend getting from one place to another. Effectively, it translates to almost 30% of the time being spent on the road creating substantial OTS for brands that have selected strategically high visibility vantage points to broadcast their communication. The ISD Globals LED Site on the Dubai Sharjah Road provides a wonderful opportunity for brands to craft out their messages(be it strategic or tactical) and reach out a high volume of vehicle users, day in and day out. Also, since the traffic is almost grindingly slow at the location of the LED Screen, the opportunity to see factor is augmented considerably, commented Dipti Vaidyanathan, Brand & Business Developer, ISD Global.

Brands across multiple categories have found the site immensely beneficial. They range from Education brands (like London School of Economics, University of Bolton, ECMIT, WINC, Manipal University Dubai, Manhattan Film Academy New York) to Supply Chain companies (Barloworld Logistics) to FMCG (Barakat Juices) to Car Rental companies(Thrifty) to Driving Institutes(Galadari Motor Driving Institute) to Interior Design Consultancies(Interiors Quotient). More and more categories are seeing immense value in the LED Screen location and campaign bookings for the next few months include brands from categories be it Airlines, Hotels, Travel services providers, Automobiles, Real Estate, Banks & Financial Institutions, Fashion & Lifestyle, F&B, FMCG etc.

Nowhere can you get a campaign run on such a high traffic location with assured visibility that costs as little as a little over AED 1 per spot per day. The response that we have been getting from advertisers and Media Buying Houses therefore have been phenomenal, concluded Dipti.

ISD Global is a new age Dubai based

brand marketing consultancy

offering future ready , innovation embedded, disruptively relevant and compellingly customer engaging solutions to brands in multiple markets including the UAE, India, UK, USA, Vietnam & Mauritius. A preview of their communication showcase can be had from www.groupisd.com and an understanding of their philosophy can be accessed from this video link http://bit.ly/z1ZqiG

ISD Global also publishes a magazine called Brand Knew which is a distilled essence that offers a holistic perspective on the world of brands & branding. Its published in both print and digital formats. The digital edition can be downloaded free from www.brandknewmag.com Brands wanting to grow their universe of customers and augment their loyalty and stickiness can look forward to working with an inspired, creative and highly talented team at ISD Global.

Robin Fredriques is a Graduate in Mass Media & Communications. Orginally from S Africa, she has a passion for writing & design. She loves observing people and situations and how communication influences and triggers people behaviour. Hailing from Capetown, she now lives in Al Ain, UAE.For more information log on to:

sureshdinakaran.com

Article Source:

eArticlesOnline.com }